Jon Soberg

Chief Executive Officer at

MS & AD Ventures, Inc.

Finance

Technology Services

Commercial Services

Profile

Jonathan P.
Soberg was the founder of Expansive Ventures LLC, founded in 2014, holding the title of Managing Partner from 2014 to 2016.
Mr. Soberg was the founder of Early Impact Ventures LLC, founded in 2017, holding the title of Partner from 2017 to 2018.
Mr. Soberg is currently the CEO and Managing Partner at MS & AD Ventures, Inc. since 2018, the Director at Neuralight, Inc. since 2021, the Advisor at Addepar, Inc. since 2011, the Advisor at True Link Financial, Inc. since 2014, the Advisor at Eight Enterprises LLC since 2016, and the Board Member at Safe Securities, Inc. since 2019.
Former positions include Director at CarWoo, Inc., Director at Zanbato, Inc., Director at The One-Page Co., Inc., Director at CoverHound, Inc., Director at Monedo Holding GmbH, Director at Worldcover, Pbc, Principal at ditech.com LLC, Manager-Software & Databases at AdForce, Inc., Principal at HSBC Capital (USA), Inc., Advisor at Hootsuite, Inc. from 2010 to 2013, Principal at Accenture LLP, Senior Vice President at Blumberg Capital LLC from 2011 to 2012, Principal at National Aeronautics & Space Administration, Principal at Capital Group, Inc., Principal at GMAC Mortgage Corp., Advisor at Nutanix, Inc. from 2011 to 2014, Member at yap.TV, Inc., Principal at Great-West Lifeco U.S.
LLC, Consultant at PT Accenture from 1994 to 1996, Venture Partner at CerraCap LLC, Senior Vice President-Engineering at Broadband Digital Group Inc. from 2000 to 2002, and Chief Operating Officer at Reef Technology LLC from 2016 to 2017.
Education includes a graduate degree from Northwestern University, an undergraduate degree from Harvey Mudd College, and an MBA from The Wharton School of the University of Pennsylvania.

Jon Soberg active positions

Companies	Position	Start
MS & AD Ventures, Inc. MS & AD Ventures, Inc. Investment ManagersFinance MS & AD Ventures seeks investment opportunities in companies located across the globe. The firm focuses on companies operating in the fields of property, technology, ESG, health care and the future of transportation. It provides financing for early stage capital requirements with an investment size range between USD 0.5 to USD 3 million.	Chief Executive Officer	01/10/2018
Neuralight, Inc. Neuralight, Inc. Packaged SoftwareTechnology Services Develops artificial intelligence driven platform to accelerate and improve drug development, monitoring & care	Director/Board Member	01/04/2021
Safe Securities, Inc. Safe Securities, Inc. Packaged SoftwareTechnology Services Develops AI-driven SaaS platform that enables organizations to quantify, manage and mitigate cyber risks	Director/Board Member	01/06/2019
Eight Enterprises LLC Eight Enterprises LLC Investment ManagersFinance Eight Enterprises (8VC) invests in early stage companies located in the US. The firm targets companies operating in the fields of finance, government, consumer, Bio-IT, healthcare, logistics, business processes, energy and smart enterprise.	Consultant / Advisor	01/07/2016
Addepar, Inc. Addepar, Inc. Packaged SoftwareTechnology Services Develops technology and data platform for wealth, investment and asset management	Consultant / Advisor	01/01/2011
True Link Financial, Inc. True Link Financial, Inc. Information Technology ServicesTechnology Services Operates as a financial technology company that provides advisory and investment management services	Consultant / Advisor	01/01/2014

All active positions of Jon Soberg

Former positions of Jon Soberg

Companies	Position	End
Early Impact Ventures LLC Early Impact Ventures LLC Investment ManagersFinance Operates as a venture capital firm	Founder	31/01/2018
Reef Technology LLC Reef Technology LLC Finance/Rental/LeasingFinance Provides financing solutions	Chief Operating Officer	01/09/2017
Expansive Ventures LLC Expansive Ventures LLC Investment ManagersFinance Expansive Ventures invests in companies located in the United States. The firm focuses on companies operating in a broad range of sectors and industries. It provides financing for seed stage capital requirements with an investment size ranging from USD 0.25 - 2 million.	Founder	31/12/2016
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Linked companies

Private companies	33
ditech.com LLC ditech.com LLC Finance/Rental/LeasingFinance Provides direct mortgage & real estate finances	Finance
AdForce, Inc. AdForce, Inc. Advertising/Marketing ServicesCommercial Services Provides online centralized, outsourced advertisement management and delivery services	Commercial Services
HSBC Capital (USA), Inc. HSBC Capital (USA), Inc. Investment ManagersFinance HSBC Capital (USA) invests in middle market companies located across the globe with an enterprise value of USD 20 - 75 million. The firm focuses on artificial intelligence, quantum, data analytics, digital assets, embedded finance and sustainability sectors. It participates in early stage and mezzanine transactions with an investment size of USD 3 - 15 million. It takes a seat on the board of directors.	Finance
CarWoo, Inc. CarWoo, Inc. Internet Software/ServicesTechnology Services Provides online car purchase services	Technology Services
Hootsuite, Inc. Hootsuite, Inc. Packaged SoftwareTechnology Services Operates a social media management platform	Technology Services
Zanbato, Inc. Zanbato, Inc. Investment ManagersFinance Functions as an alternative investment manager	Finance
The One-Page Co., Inc. The One-Page Co., Inc. Miscellaneous Commercial ServicesCommercial Services Develops branded communication tools for corporations and individuals to write effective proposals in a one page format	Commercial Services
Accenture LLP Accenture LLP Miscellaneous Commercial ServicesCommercial Services Provides strategy, consulting, technology and operations services	Commercial Services
Blumberg Capital LLC Blumberg Capital LLC Investment ManagersFinance Blumberg Capital invests in companies located in the United States. The firm focuses on companies operating in the fields of enterprise software, fintech, data analytics & infrastructure, logistics, and health tech sectors. It provides financing for seed, early, growth, and later stage capital requirements with an investment size of USD 0.5 - 5 million. The firm also makes follow on investments and acts as a lead investor.	Finance
Northwestern University Northwestern University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Harvey Mudd College Harvey Mudd College Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
National Aeronautics & Space Administration National Aeronautics & Space Administration General GovernmentGovernment Provides aerospace research & develops satellites	Government
Capital Group, Inc. Capital Group, Inc. Investment ManagersFinance Capital Group is a small-cap investor focusing primarily on the finance sector in Europe and the US	Finance
GMAC Mortgage Corp. GMAC Mortgage Corp. Finance/Rental/LeasingFinance Provides mortgage services	Finance
Nutanix, Inc. Nutanix, Inc. Packaged SoftwareTechnology Services Operates enterprise cloud platform that converges traditional silos of server, virtualization and storage into one integrated solution	Technology Services
CoverHound, Inc. CoverHound, Inc. Miscellaneous Commercial ServicesCommercial Services Operates an insurance comparison shopping platform	Commercial Services
Addepar, Inc. Addepar, Inc. Packaged SoftwareTechnology Services Develops technology and data platform for wealth, investment and asset management	Technology Services
yap.TV, Inc. yap.TV, Inc. Information Technology ServicesTechnology Services Operates as an interactive design and development agency that designs applications for various brands worldwide	Technology Services
Monedo Holding GmbH Monedo Holding GmbH Regional BanksFinance Develops banking technologies and provides financial services	Finance
The Wharton School of the University of Pennsylvania The Wharton School of the University of Pennsylvania Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Great-West Lifeco U.S. LLC Great-West Lifeco U.S. LLC Multi-Line InsuranceFinance Provides insurance products and services	Finance
Expansive Ventures LLC Expansive Ventures LLC Investment ManagersFinance Expansive Ventures invests in companies located in the United States. The firm focuses on companies operating in a broad range of sectors and industries. It provides financing for seed stage capital requirements with an investment size ranging from USD 0.25 - 2 million.	Finance
True Link Financial, Inc. True Link Financial, Inc. Information Technology ServicesTechnology Services Operates as a financial technology company that provides advisory and investment management services	Technology Services
PT Accenture
Eight Enterprises LLC Eight Enterprises LLC Investment ManagersFinance Eight Enterprises (8VC) invests in early stage companies located in the US. The firm targets companies operating in the fields of finance, government, consumer, Bio-IT, healthcare, logistics, business processes, energy and smart enterprise.	Finance
Worldcover, Pbc Worldcover, Pbc Multi-Line InsuranceFinance Provides insurance for crops	Finance
CerraCap LLC CerraCap LLC Investment ManagersFinance CerraCap invests in companies located across the globe, primarily in the United States. The firm focuses on healthcare, cyber security, food, climate and financial inclusion sectors. It provides financing for early stage capital requirements.	Finance
Early Impact Ventures LLC Early Impact Ventures LLC Investment ManagersFinance Operates as a venture capital firm	Finance
MS & AD Ventures, Inc. MS & AD Ventures, Inc. Investment ManagersFinance MS & AD Ventures seeks investment opportunities in companies located across the globe. The firm focuses on companies operating in the fields of property, technology, ESG, health care and the future of transportation. It provides financing for early stage capital requirements with an investment size range between USD 0.5 to USD 3 million.	Finance
Reef Technology LLC Reef Technology LLC Finance/Rental/LeasingFinance Provides financing solutions	Finance
Safe Securities, Inc. Safe Securities, Inc. Packaged SoftwareTechnology Services Develops AI-driven SaaS platform that enables organizations to quantify, manage and mitigate cyber risks	Technology Services
Neuralight, Inc. Neuralight, Inc. Packaged SoftwareTechnology Services Develops artificial intelligence driven platform to accelerate and improve drug development, monitoring & care	Technology Services
Broadband Digital Group Inc.

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