Accor has announced the appointment of Laurent Choain as Global Chief People & Culture Officer and member of the Management Board, effective April 1, 2026. He will also serve on the Management Board and the Executive Committee of the Premium, Midscale & Economy division.
Laurent Choain brings over 30 years of experience in human capital development, organizational culture, and leadership training. He has previously held positions at Forvis Mazars, Groupe Caisse d'Épargne (now Groupe BPCE), and Kempinski Hotels & Resorts.
"We are delighted to welcome Laurent to Accor. His proven track record in talent development and building strong corporate cultures aligns perfectly with our vision for the future," said Sébastien Bazin, Chairman and CEO of Accor.
Accor shares are currently trading down more than 4% in Paris.
Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (70.9%; HotelServices);
- owned and leased hotel management (29.1%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2025, the group operates a network of more than 5,600 hotels distributed between luxury and top-range hotels (Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
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