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Stock AAPL APPLE INC.
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Apple Inc.

Equities

AAPL

US0378331005

Phones & Handheld Devices

Market Closed - Nasdaq
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00:00:00 21/05/2026 +04
Pre-market 15:16:29
302.25 USD +1.10% Intraday chart for Apple Inc. 301.28 -0.32%
12:23pm The Great Comeback of Emerging Markets? Zonebourse
10:05am AMD plans to invest over $10 billion across Taiwan's AI sector RE
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Apple CEO Tim Cook says open to M&A to accelerate AI roadmap

Published on 08/01/2025 at 02:04 am +04

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Tim Cook

Tim Cook

Timothy D. Cook is, since the resignation of Steve Jobs August 24, 2011, the CEO of Apple Inc.

Tim Cook grew up in Alabama. His father worked in a shipyard and his mother was a housewife. Graduated in 1982 from Auburn University in Alabama in industrial engineering, he obtained his MBA in 1988 at Duke University in North Carolina, one of the most prestigious American universities.

Tim Cook has worked for 12 years at IBM, where he supervised the production and distribution in North America and Latin America. Then, he joined Compaq and became vice president in charge of the production, the procurement and the inventory management.

Steve Jobs poached himself Tim Cook at Compaq in 1997. Tim Cook joined Apple in March 1998, a year after the return of Steve Jobs at the helm. Under the authority of Steve Jobs, Tim Cook is responsible of the supply chain managing: sales, support, customer services. He works for all markets where the company is present.
Tim Cook puts in place a strategy: the company must reduce its products range and the number of distributors and resellers. Another strategy initiated by Tim Cook: subcontracting in Asia. Tim Cook is the man of the relocation in the company.

In 2000, Tim Cook became director of international sales, and in 2004 he took head of the Macintosh division, which is responsible of MacBook, MacBook Pro and iMac.
Since that day, Mac sales are constantly raising. Tim Cook knows how to sell. These excellent results allow him to evolve in the company. In 2007 Tim Cook became Chief Operating Officer of the company.

In 2004, when Steve Jobs was convalescing after a surgery against a pancreatic cancer, Tim Cook replaced him for two years. In 2009, Steve Jobs takes leave for a liver transplant; Tim Cook is CEO during several months. In January 2011, even if he is on the sick list, Steve Jobs is always CEO but Tim Cook is at the helm of the company daily.

Tim Cook is a brilliant man and very intelligent. Less impulsive than his predecessor, he can seem emotionally detached and implacable. This is a quiet man who does very few public appearances.

Tim Cook is on the Board of Directors of Nike, where he took lessons in marketing in contact with Phil Knight, the founder of Nike.

View full profile

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Company Profile

Logo Apple Inc.
Apple Inc. specializes in the design, manufacture and marketing of computer hardware and music supports. Net sales break down by family of products and services as follows: - telephone products (50.4%): iPhone brand; - peripheral devices (8.6%): screens, storage systems, printers, video camera, memory cards, server, switches, etc.; - computers (8.1%): laptops (MacBook, MacBook Air and MacBook Pro brands) and PCs (iMac, Mac mini, Mac Pro and Xserve); - music support (6.7%): music readers iPod and iPad and accessories; - other (26.2%): software, maintenance service and Internet access service, etc. Net sales are distributed geographically as follows: Americas (42.8%), China/Hong Kong/Taiwan (15.5%), Japan (6.9%), Asia/Pacific (8.1%), and Europe/India/Middle East/Africa (26.7%).
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Analysis / Opinion

Apple to Let Users Choose Rival AI Models

Apple to Let Users Choose Rival AI Models

May 06, 2026 at 11:05 pm

Earnings Calendar for the Week: A Star-Studded Lineup on the Markets

April 26, 2026 at 09:51 pm
Earnings Calendar for the Week:  A Star-Studded Lineup on the Markets

Apple prepares for leadership transition focused on product and strategic prudence

April 21, 2026 at 03:14 pm
Apple prepares for leadership transition focused on product and strategic prudence
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