Cherry Trading Company S J S C is a Saudi Arabi-based company which is a provider of integrated mobility solutions in the Kingdom. The Company provides services in long-term leasing and short-term rental services for passenger vehicles, serving government entities, corporate clients, and individual customers. Its offerings include comprehensive fleet management solutions with maintenance, insurance, replacement, and regulatory compliance, as well as daily, weekly, and monthly rental options through physical branches, online platforms, and mobile applications. The Company also operates a used vehicle sales division, selling pre-owned cars from its fleet based on market analysis and performance data. The Company maintains a diverse fleet of cars, trucks, and equipment, supported by a centralized workshop across Saudi Arabia. Subsidiaries and associated platforms include Cherry Rent-A-Car and CarPro, which provide rental services and fleet management technology.