Levels announced the expansion of its distribution in Costco warehouses across the Pacific Northwest. The brand's 5.64lb bag of Vanilla Bean Whey Protein Powder will now be available on shelves in 75 warehouses across Washington, Oregon, Alaska, Montana, Idaho, and Utah. Levels's continued expansion within Costco underscores the brand's growing presence in the retail market and reflects the rising consumer demand for minimal-ingredient, high-quality whey protein.
In an industry beset by rising concerns about product safety and ingredient sourcing, Levels stands out with its radically simple approach and minimal 6-8 ingredient formulas. Levels sources grass-fed, hormone-free dairy to make its whey protein concentrate, the least-processed form of whey. Levels is part of a select group of protein brands to receive the Clean Label Project's Purity Award.
The rigorous testing screens for over 400 potential contaminants, including heavy metals, pesticides, and plasticizers, making it one of the most demanding certifications in the industry and one that's held by less than 30% of brands in the space. In addition to the Pacific Northwest, consumers can now find Levels Whey Protein on shelves at a total of 187 warehouses across 13 states, including California, Texas, Hawaii, Louisiana, Kansas, Arkansas, and Oklahoma.
Costco Wholesale Corporation specializes in the distribution of products and services at discount prices (food, sports equipment, household appliances, books, toys, jewelry, TVs, cameras, photo developing and printing services, etc.). The group develops its activity through a network of warehouse stores opened to individuals or companies who have paid a subscription fee. Net sales break down by revenue source as follows:
- sales of products (98.1%);
- sales of subscriptions (1.9%).
As of 31/08/2025, Costco Wholesale Corporation had a network of 914 warehouse stores located in the United States and Puerto Rico (629), Canada (110), Mexico (42), Japan (37), the United Kingdom (29), Korea (20), Australia (15), Taiwan (14), China (7), Spain (5), France (2), Sweden (2), New Zealand and Iceland.
Net sales are distributed geographically as follows: the United States (72.7%), Canada (13.4%) and other (13.9%).
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