CAFOM has announced the sale of the Habitat brands to its subsidiary Vente-unique.com for 11 million euros, a move that marks a new milestone in the online furniture retailer's premiumization strategy. Already operated under license since April 2024, the Habitat brand was successfully relaunched by Vente-unique.com, generating 10 million euros in revenue during its first fiscal year ended September 30, 2025.
With this acquisition, Vente-unique.com strengthens its market positioning by covering all segments, from mid-range to premium offerings.
The buyout, funded through available cash and bank debt, reflects the group's ambition to accelerate its European expansion by leveraging the brand equity and high-end positioning of Habitat, which is now identified as a strategic growth driver.
Vente-Unique.com is the European No. 1 of online sale of furniture, decorative items and home equipment. Products include furnishing products (sofas, chairs, tables, bookcases, sideboards, beds, wardrobes, dressers, etc.), furniture for bathrooms and kitchens, household appliance products, lighting, carpets, decorative items, textiles products, etc.
Net sales (excluding logistics) are distributed geographically as follows: France (48.6%), Northern and Eastern Europe (34.3%) and Southern Europe (17.1%).
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