Valuation : Baozun Inc.

Market Cap 1.18B 176M 151M 142M 129M 244M 16.78B 245M 1.68B 657M 8.47B 659M 645M 28.09B P/E 2026 *
10.2x
P/E 2027 * 4.4x
Enterprise Value 1.57B 234M 202M 189M 173M 325M 22.37B 326M 2.24B 875M 11.29B 879M 860M 37.44B EV / Sales 2026 *
0.15x
EV / Sales 2027 * 0.11x
Free-Float
84.58%
Yield 2026 *
-
Yield 2027 * -
1 day-1.99%
1 week+4.38%
Current month+2.56%
1 month+2.56%
3 months+8.62%
6 months+21.64%
Current year+10.66%
1 week 2.76
Extreme 2.76
3.3
1 month 2.72
Extreme 2.7211
3.3
Current year 2.07
Extreme 2.07
3.3
1 year 2.07
Extreme 2.07
4.88
3 years 1.9
Extreme 1.9
4.88
5 years 1.9
Extreme 1.9
25.05
10 years 1.9
Extreme 1.9
67.41
Manager TitleAgeSince
Chief Executive Officer 58 01/08/2007
Chief Operating Officer 47 01/08/2007
Director of Finance/CFO 44 01/11/2020
Director TitleAgeSince
Director/Board Member 47 01/01/2012
Director/Board Member 53 01/05/2015
Chairman 58 01/08/2007
Date Insider Type Main position Quantity % Market Cap. Importance
30/06/26 Exercice

Director

69,078 0.0339%
30/06/26 Other

Director

-2 0.0000%
18/06/26 Buy

Chief Executive Officer

10,000 0.0049%
Change 5-day change 1-year change 3-year change Capi.($)
-1.99%+4.38%-22.33%-24.72% 176M
+0.38%+0.23%+43.27%+100.28% 110B
-0.40%-0.45%+26.67%+92.62% 92.52B
+0.60%+1.11%+47.02%+84.43% 88.23B
+0.90%+1.16%+73.97%+138.95% 52.6B
+0.37%-1.08%+46.14%+106.67% 49.93B
-7.74%-1.98%+27.95%+20.76% 44.84B
-1.58%+1.56%+92.04%+158.01% 44.54B
-0.13%-5.18%+123.48%+253.11% 43.5B
+0.36%+1.38%+11.59%-1.86% 12.16B
Average -0.92%+2.89%+46.98%+92.82% 53.81B
Weighted average by Cap. -0.55%+2.11%+52.81%+108.89%

Financials

2026 *2027 *
Net sales 10.76B 1.6B 1.38B 1.29B 1.18B 2.22B 153B 2.23B 15.33B 5.98B 77.14B 6B 5.87B 256B 11.52B 1.71B 1.48B 1.38B 1.26B 2.38B 164B 2.39B 16.41B 6.4B 82.62B 6.43B 6.29B 274B
Net income 155M 23.09M 19.9M 18.66M 17.03M 32.08M 2.21B 32.18M 221M 86.36M 1.11B 86.7M 84.81M 3.69B 292M 43.36M 37.36M 35.03M 31.98M 60.24M 4.14B 60.43M 416M 162M 2.09B 163M 159M 6.94B
Net Debt 393M 58.48M 50.39M 47.24M 43.13M 81.25M 5.59B 81.5M 561M 219M 2.82B 220M 215M 9.35B 91.96M 13.67M 11.78M 11.04M 10.08M 18.99M 1.31B 19.05M 131M 51.12M 659M 51.32M 50.2M 2.19B
Logo Baozun Inc.
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Employees
6,762
Date Price Change Volume
31/08/26 $2.944 -2.53% 34,878
28/08/26 $3.020 0.00% 465,332
27/08/26 $3.020 +7.09% 422,375
26/08/26 $2.820 -0.35% 178,500
25/08/26 $2.830 +0.35% 128,636
Trader
Investor
Global
Quality
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
20.32CNY
Average target price
30.51CNY
Spread / Average Target
+50.16%

Quarterly revenue - Rate of surprise

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