A simple snap. That's all it took to turn a viral trend into KITKAT's next campaign. In a recent internet trend, young users were seen making choices by snapping a KITKAT and letting the longer piece decide. Leveraging this trend, Nestlé KITKAT launched its latest quirky and relatable campaign, 'KITKAT Snap to Decide' with the cine-icon Jackie Shroff.
Mr. Gopichandar Jagatheesan, Head, Confectionery Business, Nestlé India, said, "We observed that today's generation is constantly juggling choices-big and small. With 'Snap to Decide', we've taken a familiar brand ritual and turned it into a fun, relatable tool that gives them a much-needed break from decision-making."
While life continues to be all about choices, from trivial to significant -especially for the Gen Z-this campaign transforms everyday dilemmas into light-hearted, 'no-pressure' moments. From choosing playlists to picking meals - even the smallest of choices can feel exhausting in today's always-on world. With Snap to Decide, KITKAT offers a playful way to take a break from overthinking-just snap and go with the flow.
The rollout continues with a range of digital creators who are bringing the idea to life: sometimes, the best way to decide is with the snap of a KITKAT.
Link to the video: https://www.instagram.com/reel/DKJu2LfOF8t/?hl=en
For more information, please contact:
Ambereen Ali Shah - ambereen.shah@in.nestle.com | +91 97170 22731
Amit Kumar Roy - amitkumar.roy@in.nestle.com | +91 84477 37626
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Nestlé India Limited published this content on June 09, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 12, 2025 at 14:43 UTC.
Nestle India Limited is an India-based company that is engaged in the food business. The Company's product categories include milk products and nutrition, prepared dishes and cooking aids, powdered and liquid beverages, and confectionery. Its milk and nutrition products include dairy whitener, condensed milk, ultra heat treatment milk, yoghurt, maternal and infant formula, baby foods, and health care nutrition. Its dishes and cooking aid products include noodles, sauces, seasonings, pasta, cereals and pet food. Its powdered and liquid beverages include instant coffee, instant tea and ready to drink beverages. The Company's confectionery products include bar count lines, tablets and sugar confectionery. The Company's brands include NESCAFE, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID, GERBER and NESTEA. Its coffee products include NESCAFE Classic, NESCAFE Sunrise and NESCAFE GOLD. Its pet food portfolio includes PURINA Friskies and PURINA Fancy Feast in the dry and wet cat food range.
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