Valuation: YouGov plc

Market Cap 306M 405M 356M 336M 573M 38.86B 577M 4.02B 1.56B 19.86B 1.52B 1.49B 63.81B P/E 2026 *
18x
P/E 2027 * 11.5x
Enterprise Value 458M 607M 533M 503M 858M 58.17B 864M 6.02B 2.33B 29.72B 2.28B 2.23B 95.51B EV / Sales 2026 *
1.16x
EV / Sales 2027 * 1.06x
Free-Float
92.14%
Yield 2026 *
2.1%
Yield 2027 * 2.15%
1 day+1.57%
1 week-1.20%
Current month+2.17%
1 month-2.08%
3 months+22.08%
6 months+71.13%
Current year+2.61%
1 week 259.8
Extreme 259.8
274.4
1 month 247.4
Extreme 247.4
293.4
Current year 135.4
Extreme 135.4
293.4
1 year 135.4
Extreme 135.4
304
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap. Importance
30/04/26 Buy

Director

8,051 0.0068%
30/04/26 Buy

Director

8,051 0.0068%
30/04/26 Buy

Director

2,683 0.0023%
Change 5-day change 1-year change 3-year change Capi.($)
+0.69%-1.20%-11.68%-68.59% 405M
+0.05%+1.42%+15.00%-9.58% 481M
-3.07%-4.82%+41.30%-57.40% 450M
-1.47%+2.70%+11.33%-63.26% 220M
0.00%0.00%-0.75%+85.75% 68.04M
0.00%+7.46%+33.33%+67.44% 60.38M
Average -0.11%+1.22%+14.76%-7.61% 280.73M
Weighted average by Cap. -0.53%-0.09%+15.16%-36.95%

Financials

2026 *2027 *
Net sales 395M 523M 459M 433M 739M 50.13B 745M 5.19B 2.01B 25.61B 1.96B 1.92B 82.31B 406M 537M 471M 445M 760M 51.5B 765M 5.33B 2.06B 26.31B 2.02B 1.97B 84.55B
Net income 14.92M 19.76M 17.34M 16.38M 27.94M 1.89B 28.14M 196M 75.9M 968M 74.19M 72.59M 3.11B 21.31M 28.22M 24.76M 23.38M 39.89M 2.7B 40.18M 280M 108M 1.38B 106M 104M 4.44B
Net Debt 152M 201M 177M 167M 285M 19.31B 287M 2B 774M 9.86B 756M 740M 31.7B 124M 165M 145M 137M 233M 15.8B 235M 1.63B 633M 8.07B 619M 605M 25.94B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
25/09/26 GBX 263.20 +0.69% 234,443
24/09/26 GBX 261.40 -1.88% 208,328
23/09/26 GBX 266.40 +0.23% 177,911
22/09/26 GBX 265.80 -0.82% 580,194
21/09/26 GBX 268.00 +1.82% 381,241
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.614GBP
Average target price
3.736GBP
Spread / Average Target
+42.91%

Annual profits - Rate of surprise