Serena Dayal

Director/Board Member at

Standard Cognition Corp.

Technology Services

Finance

Consumer Services

Profile

Serena Dayal currently works at Globality, Inc., as Director from 2021, PicsArt, Inc., as Director from 2021, Roofstock, Inc., as Director, Upside Foods, Inc., as Director from 2020, Goforward, Inc., as Director from 2021, Standard Cognition Corp., as Director, and Athena Capital, as Investment Partners from 2025.
Ms. Dayal also formerly worked at In Real Life LLC, as Director, SB Investment Advisers (UK) Ltd., as Investment Director, and FIG LLC (Private Equity), as Senior Vice President from 2017 to 2019.
Ms. Dayal received her undergraduate degree in 2007 from Princeton University.

Serena Dayal active positions

Companies	Position	Start
Standard Cognition Corp. Standard Cognition Corp. Packaged SoftwareTechnology Services Develops AI platform for retailers	Director/Board Member	-
PicsArt, Inc. PicsArt, Inc. Packaged SoftwareTechnology Services Develops photo and video editing tools	Director/Board Member	26/08/2021
Globality, Inc. Globality, Inc. Packaged SoftwareTechnology Services Operates as an autonomous sourcing and digital procurement platform	Director/Board Member	01/03/2021
Upside Foods Inc Upside Foods Inc Food: Meat/Fish/DairyConsumer Non-Durables Produces and grows cultured meat	Director/Board Member	01/11/2020
Goforward, Inc. Goforward, Inc. Information Technology ServicesTechnology Services Provides technology services for healthcare practice	Director/Board Member	01/03/2021
Roofstock, Inc. Roofstock, Inc. Packaged SoftwareTechnology Services Develops platform for investing in and managing single-family rental homes	Director/Board Member	-

All active positions of Serena Dayal

Former positions of Serena Dayal

Companies	Position	End
FIG LLC (Private Equity) FIG LLC (Private Equity) Investment ManagersFinance FIG invests in middle-market companies located across the globe, primarily in North America and Europe with an enterprise value of USD 200 - 2000 million. The firm focuses on a broad range of sectors and industries. It provides financing in the form of equity, preferred equity, debt and mezzanine for carve-outs, buyout and growth stage capital requirements with an investment size of USD 50 - 1000 million. The firm makes co-investments and follow-on investments. It also acquires minority, controlling and non-controlling investments.	Private Equity Investor	01/01/2019
In Real Life LLC In Real Life LLC Packaged SoftwareTechnology Services Develops social planning application that keeps users connected with each other	Director/Board Member	-
SB Investment Advisers (UK) Ltd. SB Investment Advisers (UK) Ltd. Investment ManagersFinance Softbank Vision invests in technology companies across the Globe. The firm acquires minority and majority interests in both private and public companies with a minimum investment size of $100 million.	Private Equity Investor	-

See the detail of Serena Dayal's experience

Training of Serena Dayal

Experiences
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Private companies

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Linked companies

Private companies	10
Globality, Inc. Globality, Inc. Packaged SoftwareTechnology Services Operates as an autonomous sourcing and digital procurement platform	Technology Services
Princeton University Princeton University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
FIG LLC (Private Equity) FIG LLC (Private Equity) Investment ManagersFinance FIG invests in middle-market companies located across the globe, primarily in North America and Europe with an enterprise value of USD 200 - 2000 million. The firm focuses on a broad range of sectors and industries. It provides financing in the form of equity, preferred equity, debt and mezzanine for carve-outs, buyout and growth stage capital requirements with an investment size of USD 50 - 1000 million. The firm makes co-investments and follow-on investments. It also acquires minority, controlling and non-controlling investments.	Finance
PicsArt, Inc. PicsArt, Inc. Packaged SoftwareTechnology Services Develops photo and video editing tools	Technology Services
Roofstock, Inc. Roofstock, Inc. Packaged SoftwareTechnology Services Develops platform for investing in and managing single-family rental homes	Technology Services
Upside Foods Inc Upside Foods Inc Food: Meat/Fish/DairyConsumer Non-Durables Produces and grows cultured meat	Consumer Non-Durables
Goforward, Inc. Goforward, Inc. Information Technology ServicesTechnology Services Provides technology services for healthcare practice	Technology Services
SB Investment Advisers (UK) Ltd. SB Investment Advisers (UK) Ltd. Investment ManagersFinance Softbank Vision invests in technology companies across the Globe. The firm acquires minority and majority interests in both private and public companies with a minimum investment size of $100 million.	Finance
Standard Cognition Corp. Standard Cognition Corp. Packaged SoftwareTechnology Services Develops AI platform for retailers	Technology Services
In Real Life LLC In Real Life LLC Packaged SoftwareTechnology Services Develops social planning application that keeps users connected with each other	Technology Services