Valuation: Pierce Group AB

Market Cap 760M 77.75M 68.38M 63.52M 58.42M 110M 7.53B 112M 296M 3.67B 292M 286M 12.74B P/E 2026 *
12.1x
P/E 2027 * 8.25x
Enterprise Value 504M 51.59M 45.37M 42.15M 38.76M 72.7M 5B 74M 197M 2.44B 194M 189M 8.45B EV / Sales 2026 *
0.26x
EV / Sales 2027 * 0.21x
Free-Float
55.48%
Yield 2026 *
-
Yield 2027 * -
1 day-1.03%
1 week+2.13%
Current month-3.04%
1 month-0.31%
3 months-11.06%
6 months-28.05%
Current year-33.08%
1 week 9.2
Extreme 9.2
9.82
1 month 9.06
Extreme 9.06
10.7
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
92
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 12/06/2023
Director of Finance/CFO 56 01/01/2025
Chief Tech/Sci/R&D Officer 40 01/01/2023
Director TitleAgeSince
Chairman 65 03/06/2022
Director/Board Member 61 03/06/2022
Director/Board Member 59 16/05/2023
Date Insider Type Main position Quantity % Market Cap.
12/05/26 Buy

Chairman

3,858 0.0049%
12/05/26 Buy

Chairman

4,001 0.0050%
12/05/26 Buy

Chairman

1,005 0.0013%
Change 5-day change 1-year change 3-year change Capi.($)
-1.03%+2.13%+5.63%+47.23% 79.21M
-4.57%-8.35%+2.72%+79.74% 2,634B
-0.20%+2.77%-11.19%-18.83% 40.72B
0.00%-10.28%-49.22%-8.54% 28.06B
-0.43%+0.88%+24.51%+37.39% 11.63B
-1.92%-9.81%+36.82%+16.42% 11.13B
-0.55%-1.31%+47.62%+124.15% 9.69B
+0.53%-6.13% - - 7.64B
+0.27%-4.21%-29.56%+7.45% 5.56B
-7.01%+2.31%-44.61%-73.54% 2.18B
Average -1.04%-1.61%-1.92%+23.50% 275.06B
Weighted average by Cap. -0.12%-3.91%+2.27%+76.82%

Financials

2026 *2027 *
Net sales 1.95B 200M 176M 163M 150M 282M 19.36B 287M 762M 9.44B 750M 734M 32.76B 2.14B 219M 193M 179M 165M 309M 21.24B 315M 836M 10.36B 823M 806M 35.94B
Net income 63.9M 6.54M 5.75M 5.34M 4.91M 9.22M 633M 9.38M 24.92M 309M 24.55M 24.02M 1.07B 93.15M 9.53M 8.39M 7.79M 7.16M 13.44M 923M 13.68M 36.33M 450M 35.79M 35.02M 1.56B
Net Debt -256M -26.16M -23.01M -21.37M -19.66M -36.87M -2.53B -37.53M -99.7M -1.24B -98.21M -96.09M -4.29B -306M -31.35M -27.57M -25.61M -23.56M -44.18M -3.04B -44.97M -119M -1.48B -118M -115M -5.14B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
23/07/26 SEK 9.570 -1.03% 49,889
22/07/26 SEK 9.670 -0.31% 63,712
21/07/26 SEK 9.700 +2.32% 50,981
20/07/26 SEK 9.480 -2.37% 43,061
17/07/26 SEK 9.710 +5.54% 67,025
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
9.570SEK
Average target price
15.50SEK
Spread / Average Target
+61.96%

Quarterly revenue - Rate of surprise

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