Valuation: Pierce Group AB

Market Cap 805M 83.45M 72.95M 67.04M 62.49M 119M 7.95B 120M 313M 3.91B 313M 307M 13.46B P/E 2026 *
12.1x
P/E 2027 * 8.59x
Enterprise Value 547M 56.69M 49.56M 45.54M 42.45M 80.52M 5.4B 81.74M 213M 2.65B 213M 208M 9.14B EV / Sales 2026 *
0.28x
EV / Sales 2027 * 0.23x
Free-Float
55.5%
Yield 2026 *
-
Yield 2027 * -
1 day-2.31%
1 week+4.54%
Current month+2.74%
1 month+9.98%
3 months+5.85%
6 months-29.09%
Current year-29.09%
1 week 9.5
Extreme 9.5
10.7
1 month 9.03
Extreme 9.03
10.7
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
97.9
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 12/06/2023
Director of Finance/CFO 56 01/01/2025
Chief Tech/Sci/R&D Officer 40 01/01/2023
Director TitleAgeSince
Chairman 65 03/06/2022
Director/Board Member 61 03/06/2022
Director/Board Member 59 16/05/2023
Date Insider Type Main position Quantity % Market Cap.
05-12Buy

Chairman

5,632 0.0071%
05-12Buy

Chairman

2,000 0.0025%
05-12Buy

Chairman

3,858 0.0049%
Change 5-day change 1-year change 3-year change Capi.($)
-2.31%+4.54%+17.63%+55.52% 83.45M
+0.40%+4.29%+8.62%+86.35% 2,610B
+1.18%+4.84%-16.99%-24.27% 35.95B
+2.37%+5.57%-38.73%+7.04% 33.32B
-0.67%+0.03%+66.40%+38.34% 12.47B
-0.75%+3.35%+11.68%+19.49% 10.39B
-1.18%+2.97%+56.54%+113.26% 9.33B
+5.68%-0.94% - - 7.3B
+2.97%+7.94%-31.50%+6.69% 5.86B
+4.27%-9.98%+15.44%-47.67% 2.43B
Average +1.20%+3.67%+9.90%+28.31% 272.76B
Weighted average by Cap. +0.44%+6.83%+8.06%+83.24%

Financials

2026 *2027 *
Net sales 1.96B 204M 178M 164M 152M 289M 19.39B 294M 763M 9.53B 764M 748M 32.84B 2.15B 223M 195M 179M 167M 317M 21.27B 322M 838M 10.45B 838M 820M 36.03B
Net income 66.9M 6.94M 6.06M 5.57M 5.19M 9.85M 660M 10M 26.01M 325M 26.04M 25.48M 1.12B 94.65M 9.81M 8.58M 7.88M 7.35M 13.94M 934M 14.15M 36.79M 459M 36.84M 36.05M 1.58B
Net Debt -258M -26.76M -23.39M -21.5M -20.04M -38.01M -2.55B -38.59M -100M -1.25B -100M -98.29M -4.32B -310M -32.12M -28.08M -25.81M -24.05M -45.62M -3.06B -46.31M -120M -1.5B -121M -118M -5.18B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
03/07/26 SEK 10.14 -2.31% 1,290,462
02/07/26 SEK 10.38 +3.90% 77,557
01/07/26 SEK 9.990 +1.22% 94,798
30/06/26 SEK 9.870 +2.17% 149,360
29/06/26 SEK 9.660 -0.41% 174,468
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
10.14SEK
Average target price
15.50SEK
Spread / Average Target
+52.86%

Quarterly revenue - Rate of surprise

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