Valuation: Pierce Group AB

Market Cap 757M 78.07M 68.57M 63.77M 58.52M 110M 7.52B 112M 296M 3.7B 293M 287M 12.78B P/E 2026 *
12.1x
P/E 2027 * 8.22x
Enterprise Value 502M 51.72M 45.42M 42.24M 38.76M 72.83M 4.98B 73.96M 196M 2.45B 194M 190M 8.47B EV / Sales 2026 *
0.26x
EV / Sales 2027 * 0.21x
Free-Float
55.48%
Yield 2026 *
-
Yield 2027 * -
1 day-0.31%
1 week-1.75%
Current month-3.34%
1 month+3.25%
3 months-7.92%
6 months-27.18%
Current year-33.29%
1 week 9.3
Extreme 9.3
9.81
1 month 9.16
Extreme 9.16
10.7
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
86.9
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 12/06/2023
Director of Finance/CFO 56 01/01/2025
Chief Tech/Sci/R&D Officer 40 01/01/2023
Director TitleAgeSince
Chairman 65 03/06/2022
Director/Board Member 61 03/06/2022
Director/Board Member 59 16/05/2023
Date Insider Type Main position Quantity % Market Cap.
12/05/26 Buy

Chairman

3,858 0.0049%
12/05/26 Buy

Chairman

5,632 0.0071%
12/05/26 Buy

Chairman

2,000 0.0025%
Change 5-day change 1-year change 3-year change Capi.($)
-0.31%-1.75%+5.76%+36.29% 78.07M
-0.66%-6.12%+0.29%+79.75% 2,497B
+0.33%+1.92%-9.01%-21.65% 40.77B
-0.83%-6.74%-48.76%-8.98% 27.82B
-0.33%+3.08%+23.24%+34.38% 11.56B
+1.81%-5.74%+28.77%+22.50% 11.11B
-0.62%-0.08%+52.10%+123.16% 9.6B
-0.36%-4.14% - - 7.65B
-0.05%-3.96%-31.54%+4.95% 5.55B
+2.81%+13.14%-46.17%-75.71% 2.08B
Average +0.18%-1.04%-2.81%+21.63% 261.3B
Weighted average by Cap. -0.63%-5.91%-0.07%+76.64%

Financials

2026 *2027 *
Net sales 1.95B 201M 177M 164M 151M 284M 19.39B 288M 763M 9.53B 756M 740M 32.96B 2.14B 221M 194M 180M 166M 311M 21.28B 316M 837M 10.46B 829M 812M 36.17B
Net income 63.9M 6.59M 5.79M 5.38M 4.94M 9.28M 634M 9.42M 24.97M 312M 24.73M 24.2M 1.08B 93.15M 9.6M 8.44M 7.84M 7.2M 13.52M 925M 13.73M 36.39M 455M 36.05M 35.28M 1.57B
Net Debt -256M -26.35M -23.15M -21.52M -19.75M -37.11M -2.54B -37.68M -99.86M -1.25B -98.93M -96.8M -4.31B -306M -31.58M -27.74M -25.79M -23.67M -44.47M -3.04B -45.16M -120M -1.5B -119M -116M -5.17B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
24/07/26 SEK 9.540 -0.31% 16,659
23/07/26 SEK 9.570 -1.03% 49,889
22/07/26 SEK 9.670 -0.31% 63,712
21/07/26 SEK 9.700 +2.32% 50,981
20/07/26 SEK 9.480 -2.37% 43,061
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
9.540SEK
Average target price
15.50SEK
Spread / Average Target
+62.47%

Quarterly revenue - Rate of surprise

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  3. PIERCE Stock