Aaron A. Barcellos

Operates a cotton research and promotion programs

The tomato products wellness council (TPWC) is a nonprofit organization dedicated to promoting the health benefits, enjoyment, and quality of processed tomato products such as sauces, salsas, and canned tomatoes. The private company is based in Aptos, CA. The council supports the entire tomato products industry by advocating for freshness and rapid processing to preserve nutrients and flavor, and leads and funds scientific research, including clinical trials, with a science advisory committee of nutrition and health experts. TPWC addresses consumer concerns about packaging chemicals like BPA, affirms safety based on regulatory reviews, and encourages alternatives. The council offers free, downloadable resources such as cookbooks with culturally diverse, affordable, and family-friendly recipes developed by registered dietitians, as well as educational toolkits for consumers, schools, foodservice, and retail dietitians, and media resources. TPWC engages with consumers and industry partners through media and social platforms to advocate for tomato products as accessible, flavorful, and healthful ingredients. The CEOs of the company are Aaron A. Barcellos, Mike Montna.