Bobby Lent

Director/Board Member at

HoneyBook, Inc.

Technology Services

Consumer Services

Finance

Profile

Bobby Lent is a Founding and Managing Partner in HillsVen.
Hillsven Group is a seed capital venture firm focused primarily on Silicon Valley and Israeli startups.
Investments include: Traiana Inc. (acquired in November 2007 by ICAP for $251M), Adify Corporation (acquired in April 2008 by Cox TMI for $300M), Bleacher Report Inc.(acquired in August 2012 by Time Warner for >$200M), ShopStyle Inc. (Merged with Sugar Media), ThreadBox Inc. (formerly - cc:Betty Inc.; Acquired by MySpace), PageOnce Inc., Expensify Inc., LiveFyre Inc, Touch of Modern, Swifto Inc., Ongage, Magneto, Fl3ur, Cyhawk Ventures and TuneWiki Inc.

Bobby Lent active positions

Companies	Position	Start
Hillsven LLC Hillsven LLC Investment ManagersFinance Hillsven invests in companies located in United States primarily in Israel. The firm targets the companies operating in the fields of software, internet services, business services and information technology services. The firm provides financing for seed stage capital requirements with an investment size ranging from USD 0.5 - USD 2 million. It also acts as a lead investor.	Private Equity Investor	01/01/2004
Mobilize Networks, Inc. Mobilize Networks, Inc. Internet Software/ServicesTechnology Services Operates as a community management platform to help businesses mobilize community members	Director/Board Member	01/01/2015
HoneyBook, Inc. HoneyBook, Inc. Packaged SoftwareTechnology Services Develops AI-powered customer relationship management software solutions	Director/Board Member	01/06/2015
Cyhawk Ventures Ltd. Cyhawk Ventures Ltd. Investment ManagersFinance Cyhawk Ventures invests in companies located in the Israel. The firm targets companies operating in the fields of digital marketing & advertising, new media, social, and mobile segments. They provide financing for pre-seed and seed capital requirements.	Private Equity Investor	01/01/2011

All active positions of Bobby Lent

Former positions of Bobby Lent

Companies	Position	End
Livefyre, Inc. Livefyre, Inc. Internet Software/ServicesTechnology Services Develops and operates a social advertising platform	Private Equity Investor	27/10/2022
Bleacher Report, Inc. Bleacher Report, Inc. Internet Software/ServicesTechnology Services Develops and operates a community-driven online sports network	Director/Board Member	01/08/2012
Traiana, Inc. Traiana, Inc. Data Processing ServicesTechnology Services Provides automated customer processing and support solutions	Chairman	01/01/2007
Ariba, Inc. Ariba, Inc. Packaged SoftwareTechnology Services Develops enterprise spend management solutions	Founder	01/01/2001
Inmac, Inc. Inmac, Inc. Electronics DistributorsDistribution Services Distributes computer hardware	Sales & Marketing	01/12/1995

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Training of Bobby Lent

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Private companies

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Linked companies

Private companies	16
Quantum Corp. Quantum Corp. Computer PeripheralsElectronic Technology Designs and manufactures computer storage devices	Electronic Technology
Ariba, Inc. Ariba, Inc. Packaged SoftwareTechnology Services Develops enterprise spend management solutions	Technology Services
Traiana, Inc. Traiana, Inc. Data Processing ServicesTechnology Services Provides automated customer processing and support solutions	Technology Services
Bleacher Report, Inc. Bleacher Report, Inc. Internet Software/ServicesTechnology Services Develops and operates a community-driven online sports network	Technology Services
University of California, Berkeley University of California, Berkeley Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Verix, Inc. Verix, Inc. Packaged SoftwareTechnology Services Provides an AI based commercial optimization platform for pharmaceutical companies	Technology Services
Intuit Mint Bills, Inc. Intuit Mint Bills, Inc. Packaged SoftwareTechnology Services Provides mobile applications	Technology Services
Hillsven LLC Hillsven LLC Investment ManagersFinance Hillsven invests in companies located in United States primarily in Israel. The firm targets the companies operating in the fields of software, internet services, business services and information technology services. The firm provides financing for seed stage capital requirements with an investment size ranging from USD 0.5 - USD 2 million. It also acts as a lead investor.	Finance
Livefyre, Inc. Livefyre, Inc. Internet Software/ServicesTechnology Services Develops and operates a social advertising platform	Technology Services
Softbridge Microsystems Corp.
Plus Development Corp.
Inmac, Inc. Inmac, Inc. Electronics DistributorsDistribution Services Distributes computer hardware	Distribution Services
Cyhawk Ventures Ltd. Cyhawk Ventures Ltd. Investment ManagersFinance Cyhawk Ventures invests in companies located in the Israel. The firm targets companies operating in the fields of digital marketing & advertising, new media, social, and mobile segments. They provide financing for pre-seed and seed capital requirements.	Finance
Harvard Business School Harvard Business School Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
HoneyBook, Inc. HoneyBook, Inc. Packaged SoftwareTechnology Services Develops AI-powered customer relationship management software solutions	Technology Services
Mobilize Networks, Inc. Mobilize Networks, Inc. Internet Software/ServicesTechnology Services Operates as a community management platform to help businesses mobilize community members	Technology Services

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