Felix H. Mende

Corporate Officer/Principal at

Swiss Poster Research Plus AG

53 year

Commercial Services

Consumer Services

Profile

Felix H.
Mende is currently the General Manager at Swiss Poster Research Plus AG.
Prior to this, he worked as the Head of Market Development & Regional Director at APG SGA SA from 2008 to 2010 and as a Business Consultant at Input Consulting AG.
He received his undergraduate and doctorate degrees from the University of Fribourg.

Felix H. Mende active positions

Companies	Position	Start
Swiss Poster Research Plus AG Swiss Poster Research Plus AG Swiss Poster Research Plus AG is a Swiss research institute specializing in the scientific analysis and evaluation of out of home (OOH) and digital out of home (DOOH) advertising. The company is based in Zurich, Switzerland. The Swiss company operates a system covering approximately 55,000 advertising spaces, including street locations, train stations, and shopping centers, provided by major suppliers. It offers the SPR+ Expert Planning Tool, a license-based platform that enables advertisers, media agencies, and media providers to simulate, plan, optimize, and measure OOH and DOOH campaigns, delivering key performance metrics and facilitating cross-provider campaign evaluation. The research model integrates georeferenced data, GPS tracking, a national mobility model, and a knowledge matrix combining mobility and advertising surface data. The company conducts specialized studies, such as railway station and indoor mall advertising analyses, and collaborates with technology partners, research institutes, and market research firms.	Corporate Officer/Principal	11/11/2010

All active positions of Felix H. Mende

Former positions of Felix H. Mende

Companies	Position	End
APG\|SGA SA	Corporate Officer/Principal	31/12/2010
Input Consulting AG Input Consulting AG Miscellaneous Commercial ServicesCommercial Services Provides strategy and marketing consulting services	Corporate Officer/Principal	-

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Linked companies

Private companies	4
APG SGA SA APG SGA SA Advertising/Marketing ServicesCommercial Services Provides outdoor advertising services	Commercial Services
University of Fribourg University of Fribourg Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Swiss Poster Research Plus AG Swiss Poster Research Plus AG Swiss Poster Research Plus AG is a Swiss research institute specializing in the scientific analysis and evaluation of out of home (OOH) and digital out of home (DOOH) advertising. The company is based in Zurich, Switzerland. The Swiss company operates a system covering approximately 55,000 advertising spaces, including street locations, train stations, and shopping centers, provided by major suppliers. It offers the SPR+ Expert Planning Tool, a license-based platform that enables advertisers, media agencies, and media providers to simulate, plan, optimize, and measure OOH and DOOH campaigns, delivering key performance metrics and facilitating cross-provider campaign evaluation. The research model integrates georeferenced data, GPS tracking, a national mobility model, and a knowledge matrix combining mobility and advertising surface data. The company conducts specialized studies, such as railway station and indoor mall advertising analyses, and collaborates with technology partners, research institutes, and market research firms.
Input Consulting AG Input Consulting AG Miscellaneous Commercial ServicesCommercial Services Provides strategy and marketing consulting services	Commercial Services