Keith Cheung

NAM employs a team approach, active management that focuses on fundamental research. The firm offers a broad range of equity strategies, including Core, Value, and Growth. The investment approach of the Core strategy combines a bottom-up, relative value approach with rigorous fundamental research on individual stocks and a top-down overlay. The Value strategy is purely a bottom-up approach without sector constraints where the quality of stock selection is paramount. NAM aims to add value by investing in stocks they consider to be undervalued with potential and strength. The Growth strategy focuses on return on equity (ROE) level and sustainability and fundamental strength. The firm also offer strategies that focuses on specific capitalization ranges (i.e., small cap), sectors and countries or particular geographic regions.

NAMHK is an active, value-oriented investment manager with a global perspective and a medium- to long-term outlook. The firm's investment philosophy emphasizes multi-faceted research shared internationally throughout the group, and local expertise contributed by each overseas team. Their strong research capabilities, supported and integrated globally by proprietary systems, include fundamental analysis, previsions at the corporate level based on company visits, market research, credit analysis, macroeconomic projections and quantitative analysis.