![Simon Foong](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Simon Foong
Chairman at
INNATURE
Net worth: 1 M $ as of 31/05/2026
Profile
Choong Heng Foong is the founder of Senja Aman Holdings Sdn.
Bhd., Aquablu Technologies Sdn.
Bhd.
Currently, the roles include Executive Chairman & Chief Executive Officer at Aquawalk Sdn.
Bhd., Executive Chairman at Aquawalk Group Bhd.
since 2024, Non-Independent Non-Executive Chairman at InNature Bhd.
since 1994, Director at Rampai-Niaga Sdn.
since 2004, and Director positions at Ola Beleza Sdn.
Bhd., TBS Vietnam Co. Ltd., Green Cosmetics Cambodia Co. Ltd., and Hello Natural Sdn.
Former positions include Vice Chairman at PT Foundation, Executive Director at Kejora Harta Bhd.
from 2004 to 2006, Director at Rampai-Niaga Sdn.
from 1995 to 2003, Manager-Sales & Marketing at Jurudata Sdn.
from 1984 to 1991, General Manager at Komtel Sdn.
from 1991 to 1994, and President of the Malaysian Association of Amusement Themepark & Family Attra from 2015 to 2019.
Education includes an undergraduate degree from the University of Ulster, conferred in 1981.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
1.19% | 22/04/2026 | 21,842,000 ( 1.19% ) | 881 325 $ | 31/05/2026 |
Swift Haulage Bhd.
 Swift Haulage Bhd. Air Freight/CouriersTransportation Engages in provision of integrated logistics, container haulage and warehousing services 0.52% | 02/04/2025 | 4,656,760 ( 0.52% ) | 469 774 $ | 31/05/2026 |
Simon Foong active positions
| Companies | Position | Start |
|---|---|---|
| INNATURE | Chairman | 21/10/1994 |
Green Cosmetics Cambodia Co. Ltd. | Director/Board Member | - |
TBS Vietnam Co. Ltd. | Director/Board Member | - |
Hello Natural Sdn. Bhd. | Director/Board Member | - |
Ola Beleza Sdn. Bhd.
 Ola Beleza Sdn. Bhd. Internet RetailRetail Trade Operates as an online beauty products store | Director/Board Member | - |
Senja Aman Holdings Sdn. Bhd.
 Senja Aman Holdings Sdn. Bhd. Real Estate DevelopmentFinance Provides property development services | Founder | - |
Aquawalk Sdn. Bhd.
 Aquawalk Sdn. Bhd. Other Consumer ServicesConsumer Services Operates an aquarium | Chief Executive Officer | - |
Rampai-Niaga Sdn. Bhd.
 Rampai-Niaga Sdn. Bhd. Specialty StoresRetail Trade Owns the franchise rights of The Body Shop Malaysia and sells The Body Shop products, which are cosmetic products | Director/Board Member | 01/11/2004 |
Former positions of Simon Foong
| Companies | Position | End |
|---|---|---|
Malaysian Association of Amusement Themepark & Family Attra | President | 01/04/2019 |
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Training of Simon Foong
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
3
1st degree connections
14
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 14 |
|---|---|
Kejora Harta Bhd.
 Kejora Harta Bhd. HomebuildingConsumer Durables Engages in construction works, quarry operations, and property development | Consumer Durables |
Rampai-Niaga Sdn. Bhd.
Rampai-Niaga Sdn. Bhd. Specialty StoresRetail Trade Owns the franchise rights of The Body Shop Malaysia and sells The Body Shop products, which are cosmetic products | Retail Trade |
University of Ulster
 University of Ulster Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Malaysian Association of Amusement Themepark & Family Attra | |
PT Foundation | |
Jurudata Sdn. Bhd. | |
Senja Aman Holdings Sdn. Bhd.
Senja Aman Holdings Sdn. Bhd. Real Estate DevelopmentFinance Provides property development services | Finance |
InNature Bhd.
 InNature Bhd. Specialty StoresRetail Trade Functions as an investment holding company whose subsidiaries retails and distributes beauty products | Retail Trade |
Komtel Sdn. Bhd. | |
Aquawalk Sdn. Bhd.
Aquawalk Sdn. Bhd. Other Consumer ServicesConsumer Services Operates an aquarium | Consumer Services |
Ola Beleza Sdn. Bhd.
Ola Beleza Sdn. Bhd. Internet RetailRetail Trade Operates as an online beauty products store | Retail Trade |
TBS Vietnam Co. Ltd. | |
Green Cosmetics Cambodia Co. Ltd. | |
Hello Natural Sdn. Bhd. |
- Stock Market
- Insiders
- Simon Foong
