DNB Carnegie has raised its fair value range for digital signage firm Vertiseit to SEK 61–80, up from the previous SEK 53–75, following the acquisition of CMS provider Scala.
The research firm believes the deal significantly strengthens Vertiseit's market position, establishing the company as the European market leader in digital signage software.
The acquisition is expected to contribute substantially to both revenue and EBITDA growth and was executed at what DNB Carnegie considers an attractive valuation. The analysts also see potential to transition Scala's licensing model toward increased SaaS revenues.
Vertiseit AB (publ) is a Sweden-based technology company. It provides proprietary digital solutions to the retail industry with a focus on customers in the trade and service sectors, particularly on the in store customer experience. It operates through three business areas: SaaS (software as a service), Agency and Systems. The SaaS area covers licensing of the Company's software platform, monitoring, maintenance and support services, among others. The Agency area offers a range of customizable services, including strategy, concept, project management, content, design, development and system integration, among others. The System area offers both infrastructure and technology, such as displays, media players and other technical equipment and configuration in addition to feasibility study, installation, documentation, maintenance and exchange services, among others. The Company operates with its subsidiary globally.
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