Heather Barnum

The Public Relations Society of America Foundation, Inc., doing business as the Public Relations Society of America (PRSA), is a professional organization dedicated to advancing the public relations and communications profession. The non-profit company is based in New York, NY. PRSA serves a diverse membership through over 400 chapters, offering resources for career development, professional education, and ethical practice. The organization provides professional development opportunities such as certificate programs, webinars, conferences, and special events addressing industry challenges including AI in communications, crisis management, diversity, equity and inclusion, and ethical standards. PRSA offers the Accreditation in Public Relations (APR) credential and related certifications, supports lifelong learning, and collaborates with its charitable arm to promote scholarships, internships, and research to increase representation in the profession. It hosts affinity groups, DEI-focused dialogues, and recognizes contributions to multicultural public relations. PRSA supports members at all career stages with tailored membership categories, mentorship, leadership opportunities, and networking platforms, and provides specialized programs for veterans transitioning to civilian public relations careers. The organization upholds a code of ethics emphasizing integrity and professionalism.