Valuation: adidas AG

Market Cap 26.87B 31.37B 25.14B 23.02B 43.19B 3,001B 43.76B 297B 116B 1,508B 118B 115B 4,987B P/E 2026 *
16.4x
P/E 2027 * 13.2x
Enterprise Value 30.7B 35.84B 28.73B 26.3B 49.35B 3,429B 50B 339B 132B 1,723B 135B 132B 5,698B EV / Sales 2026 *
1.14x
EV / Sales 2027 * 1.06x
Free-Float
90.57%
Yield 2026 *
2.38%
Yield 2027 * 2.88%
1 day+2.28%
1 week-1.97%
Current month-3.11%
1 month-13.84%
3 months-0.03%
6 months-2.68%
Current year-8.64%
1 week 148.5
Extreme 148.5
157.3
1 month 147.05
Extreme 147.05
182.25
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
310.7
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
05/08/26 Expiration

Chairman

-50,000 0.0278%
31/07/26 Buy

Chief Executive Officer

3,200 0.0018%
08/08/25 Buy

Chief Financial Officer

2,000 0.0011%
Change 5-day change 1-year change 3-year change Capi.($)
+2.28%-1.97%-9.92%-16.06% 31.37B
+1.37%+0.07%-48.00%-59.83% 60.47B
-4.64%-11.21%+12.12%+268.27% 20.91B
+0.40%-6.83%-35.52%+2.18% 10.03B
0.00%+1.44%-42.30%-58.59% 2.18B
+1.76%+4.69%-19.11%+25.90% 1.36B
-1.82%-1.41%-47.61%-54.77% 1.22B
-7.64%+0.29%-30.75%-35.58% 832M
+0.28%-0.14%-33.49%-41.39% 451M
-0.68%-7.27%-59.01%-63.90% 128M
Average -0.87%-2.22%-31.36%-3.38% 12.9B
Weighted average by Cap. +0.43%-2.75%-27.46%+10.03%

Financials

2026 *2027 *
Net sales 27.23B 31.78B 25.48B 23.32B 43.76B 3,041B 44.34B 301B 117B 1,528B 119B 117B 5,053B 29.07B 33.93B 27.2B 24.9B 46.72B 3,247B 47.34B 321B 125B 1,631B 127B 125B 5,395B
Net income 1.62B 1.9B 1.52B 1.39B 2.61B 181B 2.64B 17.95B 7B 91.09B 7.12B 6.96B 301B 1.98B 2.31B 1.85B 1.7B 3.18B 221B 3.22B 21.88B 8.53B 111B 8.68B 8.49B 367B
Net Debt 3.83B 4.47B 3.58B 3.28B 6.16B 428B 6.24B 42.34B 16.51B 215B 16.79B 16.42B 711B 3.67B 4.29B 3.44B 3.15B 5.9B 410B 5.98B 40.6B 15.83B 206B 16.1B 15.75B 682B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
21/08/26 €154.45 +2.28% 497,602
20/08/26 €151.00 -3.14% 748,821
19/08/26 €155.90 +0.78% 319,009
18/08/26 €154.70 +1.38% 608,175
17/08/26 €152.60 -3.14% 746,102
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
154.45EUR
Average target price
202.72EUR
Spread / Average Target
+31.25%

Quarterly revenue - Rate of surprise