Valuation: adidas AG

Market Cap 25.53B 28.57B 23.82B 21.64B 40.75B 2,764B 41.05B 286B 112B 1,406B 107B 105B 4,519B P/E 2026 *
15.9x
P/E 2027 * 12.6x
Enterprise Value 29.56B 33.08B 27.58B 25.05B 47.17B 3,200B 47.53B 331B 129B 1,627B 124B 122B 5,232B EV / Sales 2026 *
1.1x
EV / Sales 2027 * 1.02x
Free-Float
90.23%
Yield 2026 *
2.37%
Yield 2027 * 2.93%
1 day-0.49%
1 week+2.38%
Current month+0.52%
1 month-1.22%
3 months-18.48%
6 months+6.18%
Current year-13.61%
1 week 138.35
Extreme 138.35
147.1
1 month 138.35
Extreme 138.35
148.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-0.60%+2.38%-24.40%-12.07% 28.57B
-0.72%-2.94%-50.14%-64.62% 51.04B
-0.02%+5.43%+12.86%+276.08% 19.24B
-1.57%+2.87%-17.96%-2.59% 10.95B
+0.27%+12.19%-20.35%+32.30% 11.1B
-2.44%+2.34%-24.95% - 5.9B
-1.24%-1.24%-36.95%-33.39% 5.82B
-4.18%-1.80%+46.16%+35.82% 5.52B
-2.15%-0.38%+34.22%+42.13% 3.26B
+2.74%+0.79%-3.71%+43.50% 2.54B
Average -1.07%+1.90%-8.52%+35.24% 14.39B
Weighted average by Cap. -0.67%+1.11%-23.87%+16.31%

Financials

2026 *2027 *
Net sales 26.94B 30.15B 25.13B 22.83B 42.99B 2,916B 43.31B 302B 118B 1,483B 113B 111B 4,768B 28.88B 32.32B 26.95B 24.47B 46.09B 3,127B 46.44B 324B 127B 1,590B 121B 119B 5,112B
Net income 1.58B 1.77B 1.47B 1.34B 2.52B 171B 2.54B 17.72B 6.92B 87.02B 6.64B 6.5B 280B 1.96B 2.19B 1.82B 1.66B 3.12B 212B 3.14B 21.93B 8.57B 108B 8.22B 8.04B 346B
Net Debt 4.03B 4.51B 3.76B 3.41B 6.43B 436B 6.47B 45.13B 17.63B 222B 16.92B 16.55B 713B 3.85B 4.31B 3.59B 3.26B 6.15B 417B 6.19B 43.19B 16.87B 212B 16.19B 15.84B 682B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
08/10/26 €146.30 -0.31% 12,080
07/10/26 €146.75 +1.10% 379,421
06/10/26 €145.15 +2.00% 388,685
05/10/26 €142.30 -1.21% 425,977
02/10/26 €144.05 +0.98% 578,597
Trader
Investor
Global
Quality
ESG MSCI
AAA
Ratings Surperformance© - adidas AG
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
146.75EUR
Average target price
196.08EUR
Spread / Average Target
+33.61%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - adidas AG