Valuation: adidas AG

Market Cap 25.06B 28.21B 23.39B 21.32B 40.21B 2,712B 40.58B 283B 110B 1,386B 106B 104B 4,449B P/E 2026 *
15.5x
P/E 2027 * 12.4x
Enterprise Value 29.07B 32.71B 27.13B 24.73B 46.64B 3,145B 47.07B 328B 127B 1,608B 123B 120B 5,160B EV / Sales 2026 *
1.08x
EV / Sales 2027 * 1x
Free-Float
90.23%
Yield 2026 *
2.43%
Yield 2027 * 3%
1 day-0.61%
1 week-3.18%
Current month-1.48%
1 month-3.01%
3 months-22.79%
6 months+9.40%
Current year-15.32%
1 week 138.35
Extreme 138.35
147.85
1 month 138.35
Extreme 138.35
149.95
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-0.61%-3.18%-23.63%-8.33% 28.21B
-3.64%-5.26%-52.91%-64.68% 50.31B
+3.33%+2.66%+7.65%+258.68% 17.96B
-0.57%+0.57%-23.22%-7.08% 10.77B
+2.15%+2.97%-26.72%+23.15% 10.31B
+1.09%-0.80%-27.56% - 5.93B
-1.24%-2.19%-36.95%-33.39% 5.82B
-0.96%-6.38%+39.11%+38.13% 5.66B
+0.61%+2.02%+33.52%+46.22% 3.36B
-0.41%-4.02%-7.52%+35.98% 2.5B
Average -0.02%-0.92%-11.82%+32.07% 14.08B
Weighted average by Cap. -0.92%-2.17%-26.84%+11.75%

Financials

2026 *2027 *
Net sales 26.94B 30.32B 25.14B 22.91B 43.22B 2,914B 43.62B 304B 118B 1,490B 114B 111B 4,782B 28.89B 32.51B 26.96B 24.57B 46.35B 3,126B 46.78B 326B 126B 1,598B 122B 119B 5,128B
Net income 1.59B 1.79B 1.48B 1.35B 2.55B 172B 2.57B 17.96B 6.96B 87.94B 6.72B 6.57B 282B 1.96B 2.21B 1.83B 1.67B 3.14B 212B 3.17B 22.13B 8.58B 108B 8.28B 8.1B 348B
Net Debt 4.01B 4.51B 3.74B 3.41B 6.43B 433B 6.49B 45.24B 17.53B 222B 16.92B 16.56B 711B 3.83B 4.32B 3.58B 3.26B 6.15B 415B 6.21B 43.31B 16.78B 212B 16.2B 15.85B 681B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
05/10/26 €142.70 -0.94% 50,316
02/10/26 €144.05 +0.98% 578,597
01/10/26 €142.65 -1.82% 489,620
30/09/26 €145.30 -0.31% 432,618
29/09/26 €145.75 -1.42% 326,467
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
144.05EUR
Average target price
196.73EUR
Spread / Average Target
+36.57%

Quarterly revenue - Rate of surprise